It is well known to all that traffic is the most important thing for a business. Because traffic converts to Visitors, then visitors generate leads and then leads convert to customers or clients and start your business growth.
We don’t do anything until we are unable to generate traffic for a business. If you can generate traffic, then you are the gainer in the market.
I think you are a little bit aware of the importance of traffic for a business.
In this blog, I am going to tell you about the importance of traffic in detail and how traffic can grow your business online.
First, we have to understand what is traffic.
Mainly traffic is people who visited or passing away to your website or blog. Every website or blog visitor is traffic, but every traffic is not a visitor.
Now let’s see…
What is a visitor?
A visitor is nothing but traffic who has visited a website or blog. For every traffic who visited a website or blog for the first time, we called a new visitor. And for every traffic who visited a website or blog more than the 1st time, we called them returning visitors.
Every new and returning visitor is treated as a user of a website or blog because they have used your website or blog to collect any information or buy anything or generate leads for any purpose.
One more important thing is that for every website or blog visitor we generally call website traffic/user or blog traffic/user.
Now I have cleared up the traffic, visitors, and users…
If you have any questions regarding the traffic, visitors, and users feel free to ask me by commenting below. I will personally reply to you.
Now in your mind a question:
What are the types of traffic?
Yes. This is a good question.
In general, there are 6 types of traffic we can generate for our business depending on traffic sources. These 6 types are
- Organic Traffic
- Social Traffic
- Referral Traffic
- Direct Traffic
- Paid Traffic and the last one is
- Other Traffic
Let’s clear the last one first. Sometimes traffic source trackers like Google Analytics (GA), track a visitor on a website or blog but are unable to find out the sources of traffic. Those types of traffic are called Other traffic.
Now I am going to discuss all the types of traffic one by one.
Organic traffic is a group of those people who visited your website or blog through search engines. It is improvable, which means that the more marketing efforts you put in, the greater ROI you will have in the long run. You can increase your organic traffic by doing Search Engine Optimization (SEO) for your website or blog. This will help you to grow your website’s online visibility and improve its rank on search results through a keyword.
Social traffic is a group of those people who visited your website or blog by clicking a link that you have included in a post on social media. If your business has a big following community on social media platforms like Facebook, Twitter, Instagram, and LinkedIn, it will be easier to gather social traffic to your website or blog. It is scalable, so with the right marketing strategy and efforts, you will be able to generate a good return on investment from social traffic. An important tip for you is to engage and build a strong relationship with your audience on social media platforms that will help you to make a big and strong following community for your business.
Referral traffic is a group of those people who visited your website through external links. It means, while you are reading an article or blog content, you will find a text with hyperlinks that tell you to click it, then you are driven to another relevant page that you previously visited. Simply you can increase referral traffic by creating backlinks. So the more links you provide, the better chance you have to get more visitors to your website by following those links. But one important note is that it will be more effective if you include links to popular and credible sources.
Direct Traffic is a group of those people who visited your website directly by typing your web address on the browser. They are already familiar with your brand or website and some may even return visitors or customers. Marketing your brand offline that indicates your website address can help to boost direct traffic to your website. However, this type of traffic may be the least effective one because it is not as scalable as the others.
Paid traffic is a group of those people who visited your website after clicking on an ad that you have paid for such as Google Ads or any PPC Advertising. Paid traffic can help to improve your brand awareness, generating quality traffic for your business.
I think now you are a little bit clear about the types of traffic.
Now let me discuss the importance of Traffic for a Business.
Traffic for a business has so many benefits. Here I mentioned only a few of them.
- Generate more targeted traffic
- Generate more targeted users
- Generate more subscribers
- Generate more sales and help to go in the long run