SEO Vs. PPC Which Is The Better For Your Business Growth?

Which is better, SEO or PPC?

This is one of the most common questions that the online business owners ask on the web while seeking out for SEO services. It turns out to be even more confusing for online business startups. The confusion of SEO vs. PPC arises from the basic concept of these two marketing strategies. PPC campaign costs money but shows immediate results while SEO is free, spontaneous, but takes time to come up with the result. Some businesses apply SEO and some prefer PPC campaigning. Some online business owners even get benefitted with integrating these two strategies. Let’s dig out then, SEO or PPC, which one would be the best for business growth.


There is no need to get tangled between the confusion: SEO vs. PPC.

With analyzing the advantages and shortcoming of these two strategies of digital marketing, we can find the answer.

Advantages Of SEO

  • Brand awareness is one of the key sources to earn more and more profit while switching your business online. With SEO, business owners can build and enhance their brand visibility among the targeted audience.
  • With enhancing brand awareness, SEO helps business owners to boost the organic traffic to their websites.
  • You can earn more profit and make conversion better with the increasing brand awareness and web traffic to your website.
  • Through SEO services, it will take time to increase organic traffic to your website, but, it will be for free of cost.
  • The hike in organic search engine traffic improves and boosts ROI and profit. It will have a direct impact on business growth.

Shortcomings Of SEO

  • SEO is good for those who are consistent and patient. In SEO, the result may come out after 6 months or a year. It may sound like an eternity to some of the online business owners.
  • Search engine optimization is not that much easier to master as it sounds. One must have the knowledge in HTML as well as in CSS to become a search engine optimizer. Besides HTML and CSS, one needs to become an expert in the indexing, sitemap, overcome multiple language issues, etc.
  • With the constant update of the Google Algorithm, SEO mechanisms revolve around uncertainty.

Advantages Of PPC

  • With an effective PPC campaign, business owners can scale up in Google Adwords effortlessly. with adjusting your daily PPC budget, you can leave your competitors behind.
  • PPC costs money but shows an immediate result. You do not need to wait for 6 months or one year.
  • The clicks business owners get from PPC, are basically customer and buyer oriented.
  • PPC marketing strategy offers speed in business progress, and speed brings in agility into the business. PPC is very much effective in testing new products, or for doing market research for your products.

Shortcoming Of PPC

  • In the case of PPC, when you stop paying for your advertisement, the growth of ROI also get paused.
  • If you follow the path of PPC, the growth of your business will become restricted within the budget.
  • PPC is good for the fast selling of your products. It is not that much effective for growing brand awareness.
  • On choosing PPC, business owners need to follow some rules for weaving the content of the advertisement. They would never have any control over the content.

Final Words It would be great if the online business owners consider blending SEO with PPC instead of going through a conflict. Keep all the cons of these two marketing strategies aside, and embrace all the benefits of these two. It will drive fast and effective results, helping in the overall growth of the business.

One thought on “SEO Vs. PPC Which Is The Better For Your Business Growth?

  • October 8, 2019 at 9:25 am

    SEO and Link Building is the the process of improving the visibility of a web-site or a web-page through search engines such as Google, Yahoo! and Bing. Millions of online searches happen everyday and it’s becoming increasingly relevant that marketers work to drive their website to the tops of the search engine results. Search marketing is one of the fastest and one of the most efficient strategies to date. What makes search engines unique is that most traffic is free and targeted to the right audience. The majority of search traffic is driven by the major search engines; Google, Yahoo!, and Bing. If your content is not visible by these engines, you are missing out on all the advantages of search; people looking for what you have via the internet. One of the most effective ways to increase the traffic on your web site is to achieve a high ranking in the search engine results. Research shows that most people won’t look past the first page of results when investigating a particular query. If you are ranked #1 on the first page of results, you are 10 times more likely to get traffic than you would be if you were ranked #10. Most people assume that once they achieve the #1 spot, their job is done. In reality, it takes a lot more to stay on top. Just as you were competing for the #1 spot, all of your competitors are doing the same as well. They are working hard to snatch your spot at the top. It is important to continue to develop your marketing tactics.Search Engine Optimization plays a very important role in your business. In this digital age, the search engine ranking of your business can be a crucial factor to your success. So, how can a business improve its placement in searches. With the help of SEO and Link Building, your business can go from nowhere to many places. According to the recent data, 82 shoppers research for the product before making a purchase. If your business is not ranked higher in search engine results then you are surely going to lose out on sales. SEO and Link Building is a technique to organically improve your business’ search results. It’s tough for business’ to capture customers attention in this cluttered advertising world where everything is overloaded with information. Search Engine Optimization is one way to capture the online world’s attention with guaranteed results. With many business’ already implemented SEO and Link Building, it will be foolish to ignore this marketing strategy. So business’ do spend a lot on SEO and Link Building. So Search Engine Optimization has become an investment. You will not get results overnight and has to have patience, but in the long run it will be more than worth it.


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